EU importer · Biała Podlaska, Poland
Toy wholesale direct from the factory for European businesses
KidiQ supplies wholesale toys to toy shops, concept stores, retail chains, online sellers and toy brands across Europe as an EU importer: EnjoyGroup Sp. z o.o. in Biała Podlaska, Poland. The range covers wooden and learning toys, plush and teddy bears, building sets, puzzles and games, role play, outdoor and water toys and kids’ bags at factory-direct prices, inspected before shipment and labelled for the EU. Prices, minimums, lead times and documents are on the page, not behind a dealer login.
- 619 products in 16 categories, each with a “from” price and MOQ
- Private label from 300 pcs per model, custom plush from your sketch
- EN 71 test reports from the manufacturer on request, checked before shipment
- Delivered to the EU, the UK, Switzerland and Norway
Wholesale toys in 16 categories
Every category of the KidiQ catalogue shows how many models it holds and where prices start. Order at the supplier’s minimum, or with your own logo, swing tag and packaging.
Wooden toys
Rainbow stackers, shape sorters, busy boards, Montessori-style learning boards.
Learning & STEM
Dig kits, logic puzzles, mazes, letter boards, solar build kits, explorer sets.
Building & construction
Wooden blocks, marble runs, take-apart vehicles, metal kits, 3D paper models.
Puzzles & games
Jigsaw puzzles to your print, chess, dominoes, bingo, family and tabletop games.
Plush toys
Teddy bears, capybaras, unicorns, cats and dogs, plush pillows and keychains.
Custom plush & mascots
Plush mascots from your sketch, logo teddies, PVC figures, plush keychains.
Role play
Play kitchens, tea sets, doctor and vet kits, tool benches, dress-up, farm sets.
Dolls & dollhouses
Fashion, soft and baby dolls, wooden dollhouses with furniture, doll prams.
Toy vehicles
Die-cast and friction cars, wooden trains, garages, track sets, play rugs.
Arts & crafts
Clay and dough sets, art sets, bead and mosaic kits, crochet and weaving kits.
Outdoor play
Bug kits, kites, garden games, bubbles, play tents, sleds, swings and slides.
Sand & water
Bucket and spade sets, sand tables, dive toys, pool games, beach balls, bath toys.
Baby & toddler
Play gyms and mats, stacking cups, rattles, activity cubes, rocking horses.
Musical toys
Xylophones, tambourines, ukuleles, kids’ drum kits, music tables, music boxes.
Favours & fidgets
Logo stress balls, push-pop and fidget toys, animal figures, giveaway toys.
Kids’ bags
Preschool and plush backpacks, crossbody and beach bags, wallets, coin purses.
From the catalogue
A few of the toys KidiQ can supply as a wholesale toy supplier. Ask for prices on any of them, or on something we do not list yet.
Rainbow Wooden Blocks with Transparent Inserts, 17 × 16 cm
from €13.23 net
Gemstone Dig Kit with 24 Stones and Tools, 24-Compartment Box
from €15.76 net
Wooden Log Cabin Building Set, 40 Pieces
from €8.48 net
Metal Wire Disentanglement Puzzle, Nickel Finish
from €0.35 net
Plush Animal Pillows 20 / 60 / 90 cm: Pig, Panda, Cat, Hamster and More
from €5.49 net
Mini Teddy Bear 12 cm in Logo T-Shirt for Promotional Giveaways
from €4.31 net
Wooden Firefighter Play Set with Vest, Hat and Tools
from €38.81 net
Folding Doll Buggy for 18-Inch Dolls, Plastic and Fabric, 3 Models
from €4.66 net
What we do between the factory and your shelf
Use one service or all of them. Many clients start with catalogue toys, then move to their own brand, packaging or custom plush.
Private label
Your logo on toy and packaging, EAN codes, multilingual warnings. From 300 pcs.
Learn more →Toy safety compliance
EN 71 test reports, CE marking, age grading, warnings and technical file checked before shipment.
Learn more →Custom sourcing
We find and check toy factories, compare quotes and test samples for any item.
Learn more →Quality & compliance
Checks of seams, small parts, finishes and labels, REACH files, GPSR data.
Learn more →Shipping & customs
Rail, sea and air freight, customs and VAT in Poland, delivery across Europe.
Learn more →Who we supply
A toy shop, a supermarket chain and a museum gift shop need different things from an importer. Pick yours to see how we work with it.
Toy shops
Mixed orders across 16 toy categories at import prices.
Concept stores & boutiques
Wooden, plush and craft toys in calm designs, small mixed quantities.
Retail chains
Summer, Christmas and promotion ranges in display-ready packaging.
Amazon & online sellers
Private label for Amazon, Allegro, Otto, eBay and your own store.
Toy brands
OEM and ODM wooden toys, plush, games and craft kits for your brand.
Distributors & wholesalers
Container and mixed-container import of seasonal and evergreen toys.
Nurseries & schools
Learning toys, blocks, craft materials and instruments for nurseries and schools.
Promo & gifts
Logo plush, stress balls and kids’ promo sets for companies and events.
Museums, zoos & parks
Plush animals, mascots, dig kits and figures for museum and zoo shops.
Why buy toys through KidiQ instead of directly from the factory
An EU importer on the label
You buy from a Polish company with an EU VAT number. We act as the importer, so our name and address can go on the toy or its packaging, and there are no advance payments to unknown accounts or customs paperwork on your side.
Terms you can read first
“From” prices, minimums and lead times are on the site, with no dealer login. Most European toy suppliers show them only after you have been approved.
Toy safety files checked
Toys are supplied with the manufacturer’s EN 71 test reports on request, and we check the documents before shipment: declaration of conformity, CE marking, age grading and warnings in the language of each country of sale.
Checks on your order
We check the factory before ordering and inspect the goods before shipment: seams and filling on plush, edges and finish on wooden toys, small parts, labels and cartons. You get a report with photos.
How a wholesale toy order works
-
1
Send your list
Catalogue items, marketplace links, photos or a sketch of the plush toy you need.
day 0 -
2
Get an offer
Delivered prices, MOQs, branding options, lead times and the toy safety documents available, in writing.
2 working days -
3
Check samples
Samples come to your address; their cost is credited against the order. Custom plush starts with a prototype.
7–14 days -
4
Production and inspection
The factory produces your order, and we inspect quantity, workmanship, age grading, warnings and labels before shipment.
25–45 days -
5
Delivery
Sea or rail to Poland, customs clearance, then delivery to your warehouse or shop.
25–45 days
KidiQ at a glance
- What we do
- Factory-direct import of toys for European businesses: wholesale catalogue, private label, custom plush, toy safety compliance support, sourcing, quality control and delivery.
- Company
- EnjoyGroup Sp. z o.o., Biała Podlaska, Poland (EU). Sister brands: MascotiQ, SouveniQ, PetsIQ, CampIQ (camping), VoyagiQ (travel), SportsiQ (sports), PapeteriQ (stationery).
- Catalogue
- 619 products in 16 categories: wooden toys, learning and STEM, building sets, puzzles and games, plush, custom plush, role play, dolls, toy vehicles, arts and crafts, outdoor, sand and water, baby and toddler, musical toys, favours and fidgets, kids’ bags.
- Minimums
- Catalogue items from the factory MOQ (shown on each product page); private label from 300 pcs per model; custom plush per design.
- Prices
- Indicative net “from” price per piece on every product page (factory MOQ, excl. VAT, freight and duty); delivered-price offer within 2 working days.
- Lead times
- Samples 7–14 days; production 25–45 days; rail or sea to Poland 25–45 days; air 7–12 days.
- Toy safety
- Toys are supplied with the manufacturer’s EN 71 test reports on request, and we check the documents, CE marking, age grading and warnings before shipment; GPSR data as EU importer.
- Markets
- All EU countries, the UK, Switzerland and Norway; support in English, German, Polish, French, Italian, Spanish and other EU languages.
Frequently asked questions
Is KidiQ a toy manufacturer?
No — KidiQ is an EU importer, not a manufacturer. It is the toy line of EnjoyGroup Sp. z o.o. in Biała Podlaska, Poland, founded in 2015. We work with partner factories and supply 600+ catalogue products, private-label toys and custom plush to businesses in the EU, the UK, Switzerland and Norway.
Does KidiQ sell toys to private customers?
No. KidiQ is a B2B toy wholesale supplier and sells only to businesses with a company and VAT number: toy shops, concept stores, retail chains, online sellers, toy brands, distributors, nurseries and schools, promotional agencies and museum, zoo and theme park shops.
What is the minimum order for wholesale toys?
Catalogue toys start at the supplier’s minimum shown on each product page, from one unit to about 1000 pieces depending on the model. Products with your logo or custom packaging start from about 300 pieces per model, and custom plush has its own per-design minimum. Different products can be combined in one shipment.
Why buy from a wholesale toy supplier instead of directly from a factory?
Because the EU importer takes on the importer’s duties. Factory prices are open, but buying direct makes you the importer: you pay the factory in advance, arrange freight and customs, and must check the CE marking, the declaration of conformity and the warnings yourself under the Toy Safety Directive and the GPSR. KidiQ takes that on and invoices you as an EU company.
When should shops order toys for Christmas?
Confirm catalogue orders around April–June, so goods typically arrive in September–October. Christmas is the largest season for toys. Confirm private label and custom plush by about May–June, because samples and any testing take time. After that we can still offer items that need no changes.
Do your toys come with EN 71 test reports?
Toys are supplied with the manufacturer’s EN 71 test reports on request, and we check the documents before shipment. We confirm in the offer what exists for your exact model. If no valid report exists for a custom or new design, we arrange testing in an accredited laboratory before shipment, at your cost, quoted in advance.
Can you source a toy that is not in your catalogue?
Yes. Send a link or photo, and we get quotes from manufacturers and come back with options, prices and samples. Some product types, such as toys with batteries or small magnets and toy weapons, we deliberately leave out of the catalogue.
How long does toy delivery to Europe take?
Typically 8–12 weeks from order to your warehouse: 25–45 days of production plus 25–45 days by sea or rail to Poland. Light goods such as plush keychains or fidget toys can go by air in 7–12 days after production.
Can I buy toys in bulk from several categories in one order?
Yes. Toys from different KidiQ categories, for example plush, wooden toys and beach toys, can be combined in one shipment, each at its own supplier minimum. You receive one offer, one EU invoice and one delivery to your warehouse or shop.
Request a quote
Send a product list, links or photos. We reply with prices delivered to your country, minimum quantities and lead times.
- Reply on working days, usually within a few hours
- Prices delivered to your door, customs and VAT included in the calculation
- Written offer within 2 working days
What happens next
- 1Offer with prices and MOQs1–2 working days
- 2Samples to your address7–14 days
- 3Production and inspection25–45 days
- 4Shipping, customs, deliveryrail/sea 25–45 days, air 7–12
- 619 catalogue products, private label from 300 pcs
- EU company: VAT invoice, customs and GPSR handled
- Answers in English, German, Polish, French, Italian, Spanish and other EU languages