Seasonal and promotional toys for retail chains
KidiQ supplies seasonal and promotional toys to retail chains across Europe, including supermarkets, discounters, drugstores, DIY stores and garden centres: summer, Christmas and promotion ranges as private label lines or unbranded promotional goods in display-ready packaging, shipped in mixed or full containers.
We plan backwards from your promotion or store date, add EAN codes and multilingual packaging, and share test reports and labels with your quality department before shipment.
What we do for retail chains
Seasonal programmes
Summer sand, water and outdoor ranges, Christmas and Easter lines planned well ahead of your store dates.
Display-ready packaging
Display boxes, PDQ trays, window boxes, EAN codes and packaging in the languages of your markets.
Quality files
Toys are supplied with the manufacturer’s EN 71 test reports on request, and we check the documents before shipment.
Container logistics
Full and mixed containers to your distribution centres, with customs and VAT in Poland handled.
Toy categories for seasonal and promotional ranges
Sand & water
Bucket and spade sets, sand tables, dive toys, pool games, beach balls, bath toys.
Outdoor play
Bug kits, kites, garden games, bubbles, play tents, sleds, swings and slides.
Toy vehicles
Die-cast and friction cars, wooden trains, garages, track sets, play rugs.
Arts & crafts
Clay and dough sets, art sets, bead and mosaic kits, crochet and weaving kits.
Favours & fidgets
Logo stress balls, push-pop and fidget toys, animal figures, giveaway toys.
Plush toys
Teddy bears, capybaras, unicorns, cats and dogs, plush pillows and keychains.
Products from the catalogue
A few of the 619 products you can order today — with supplier minimums or under your own brand.
Photos are supplied by the factories. Final colours, packaging and branding are agreed per order.
What a retail chain can expect
- Range proposal built around your target shelf prices
- Age grades and warnings in the languages of your markets
- Additional laboratory tests ordered to your specification, at cost
- Factory audit organised on request, at cost
- Agreed delivery windows for each promotion
- Pre-shipment inspection to your standard
How we start
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1
Your brief
Send the promotion, shelf prices, store count and the quantities you have in mind.
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2
Offer
Delivered prices, minimums and lead times in writing.
2 working days -
3
Samples
Samples to your buying and quality teams, credited against the order.
7–14 days -
4
First order
Testing where needed, production, inspection and delivery.
8–12 weeks
Frequently asked questions
Can you work to our quality manual for toys?
Yes. We apply your testing, labelling and inspection requirements to the order and share the reports before shipment. Extra tests beyond the manufacturer’s existing reports are quoted separately.
How early should retail chains order summer toys?
Around November–February: when ordered then, sand, water and outdoor toys typically arrive in March–April, ready for shelves from April to June. Factory holidays in late January–February stop production for 3–5 weeks, so private label should be confirmed before them.
When should retail chains confirm Christmas toy orders?
Around April–June, so that goods typically arrive in September–October; chains usually plan in winter and spring. Private label and new designs need samples and testing, so confirm them by about May–June.
Do you provide factory audit reports?
On request, at cost. We do not claim that every factory has been audited; if your programme requires a social or quality audit, we organise one for the factory concerned.
Can retail chains order toys under their own private label?
Yes. Chains order private label toys with their brand, EAN codes and packaging in the languages of their markets, typically from about 300 pieces per model. Display boxes and PDQ trays are agreed per promotion, and the design is signed off on a pre-production sample.
Send us your toy list
Links, photos or a spreadsheet are enough. You get delivered prices, minimums, lead times and the toy safety documents available within 2 working days.
Request a quote
Send a product list, links or photos. We reply with prices delivered to your country, minimum quantities and lead times.
- Reply on working days, usually within a few hours
- Prices delivered to your door, customs and VAT included in the calculation
- Written offer within 2 working days