Private label toys, toy safety compliance and import
KidiQ provides private label toys, custom plush, toy safety compliance support, sourcing, quality control, freight and customs for European toy businesses, as one EU importer: EnjoyGroup Sp. z o.o. in Biała Podlaska, Poland. Buying toys straight from a factory looks cheap until something goes wrong: the plush differs from the sample, a play kitchen carton costs more to ship than planned, the warning text is missing a language, or nobody can produce the EN 71 test report when a retailer asks for it.
KidiQ takes on the whole chain. You deal with one EU company, pay one invoice and receive toys with their labels, warnings and documents checked. We are not a toy manufacturer in Europe or anywhere else: we work with partner factories and import the goods for you, from a catalogue item with your logo to a plush mascot made to your design.
Private label, toy safety and import services
Private label
Your logo on toy and packaging, EAN codes, multilingual warnings. From 300 pcs.
Learn more →Toy safety compliance
EN 71 test reports, CE marking, age grading, warnings and technical file checked before shipment.
Learn more →Custom sourcing
We find and check toy factories, compare quotes and test samples for any item.
Learn more →Quality & compliance
Checks of seams, small parts, finishes and labels, REACH files, GPSR data.
Learn more →Shipping & customs
Rail, sea and air freight, customs and VAT in Poland, delivery across Europe.
Learn more →How our toy import services work
-
1
Brief
You send the toys you want, quantities, target price, age group and the countries and channels you sell in.
-
2
Offer
We quote catalogue items or source new manufacturers, with delivered prices and the documents each toy needs.
2 working days -
3
Samples
Samples to your address; for custom plush and branded toys, a pre-production sample for approval.
7–14 days -
4
Production and checks
We follow production, check documents and labels, and inspect against the approved sample before shipment.
25–45 days -
5
Logistics
Freight, customs and VAT in Poland, then delivery to your shop, warehouse or marketplace fulfilment centre.
25–45 days
Frequently asked questions
Which services does KidiQ offer to toy businesses?
Six services, from catalogue supply to delivery. They are wholesale catalogue supply, private label toys with your logo and packaging, custom plush and mascots made to your design, toy safety compliance support, sourcing of toys outside the catalogue, and quality control with freight, customs and delivery across the EU, the UK, Switzerland and Norway.
Can I use only one service, for example inspection or logistics?
Yes. You can buy an inspection or freight and customs for toys you ordered yourself. In that case you stay the importer: your name goes on the toy, and the technical documentation and EN 71 reports remain your responsibility. We can check what you have, but we do not sign for it.
How do you charge for your services?
For catalogue and private label orders the service is included in the product price we quote. Logo set-up costs, such as an embroidery program, screen or printing plate, are shown separately in the offer. Stand-alone sourcing, inspections, freight and any laboratory testing are quoted separately and in advance.
Do you arrange EN 71 testing for toys?
Toys are supplied with the manufacturer’s EN 71 test reports on request, and we check the documents before shipment. For custom or new designs, if no valid report exists for the design, we arrange testing in an accredited laboratory before shipment, at your cost, quoted in advance. Which parts of EN 71 apply depends on the toy, so we tell you before you order. Details are on our toy safety page.
Are you a toy manufacturer in Europe, an agent or an importer?
An importer, not a manufacturer or agent. A sourcing agent finds suppliers and leaves the import, the documents and the importer duties with you. We do not run our own factory: KidiQ buys the toys from manufacturers we work with, imports them into the EU under our name and invoices you.
Which toys does KidiQ not handle?
Several product types are excluded as a policy, to keep the range within rules we can check properly. We do not offer toys with small parts for children under 3, toys with small magnets or button batteries, remote-control and rechargeable electronic toys, projectile toys, chemistry and slime kits, dummies and feeding products, or licensed characters. Battery-powered items can be sourced on request only, with the extra documents they need.
Send us your toy list
Links, photos or a spreadsheet are enough. You get delivered prices, minimums, lead times and the toy safety documents available within 2 working days.
Request a quote
Send a product list, links or photos. We reply with prices delivered to your country, minimum quantities and lead times.
- Reply on working days, usually within a few hours
- Prices delivered to your door, customs and VAT included in the calculation
- Written offer within 2 working days