Wholesale baby and toddler toys
KidiQ supplies baby and toddler toys wholesale to toy shops, concept stores, retail chains, online sellers and nurseries across Europe, with supplier minimums from 2 to 1000 pieces per model. The range covers play gyms and activity mats, EVA foam puzzle mats and crawling mats, stacking cups and rings, rattles, soft activity cubes and busy books, soft foam play blocks, rocking horses and rockers. Buy them at the supplier minimum or under your own brand.
This is the category where age grading matters most. Before you order, we tell you the age grade the manufacturer gives each model, which EN 71 test reports exist for it, and which warnings and labels it needs in your country of sale.
41 products in this category
Supplier minimum and an indicative net “from” price on every card. Open a product for materials, age grade and branding options.
3-in-1 Plastic Rocking Ride-On with Parent Push Handle
from €70.41 net
Kids EVA Foam Puzzle Mat: Letters, Numbers, from 30×30 cm
from €1.44 net
EVA Foam Puzzle Tile Set 29×29 cm per Pack
from €3.39 net
Large Waterproof Kids XPE Play Mat, from 180×150 cm
from €43.13 net
Soft Foam Play Set of 5 Shapes: Ramp, Half-Moon, Blocks, Cylinder
from €86.25 net
Soft Climbing Play Set of 8 Modules, Pastel Colours
from €86.16 net
Silicone Stacking Rings with Figure: Lion, Astronaut or Bear
from €6.47 net
Felt Busy Board Backpack “Farm”, 28 × 23 cm
from €10.06 net
Felt Woodland Animal Hanging Toys for Baby Play Gym
from €4.17 net
Soft Hanging Activity Cube for Babies with Tissues and Mirror
from €8.05 net
7-in-1 Baby Activity Gym and Play Mat with 7 Toys, Woodland
from €41.11 net
Round Baby Play Gym Mat 86 cm with Hanging Toys
from €34.50 net
Wooden Climbing Arch Rocker (Pikler Style), 74 × 39 × 36.5 cm
from €140.88 net
3-in-1 Plastic Rocking Horse, Ride-On and Balance Board
from €37.92 net
Plastic Rocking Horse with Wide Seat, up to 50 kg
from €35.74 net
Plastic 2-in-1 Dinosaur Rocker with Wheels, 3 Colours
from €25.21 net
Kids 5-in-1 Rocking Horse with Push Handle, 18 kg Load
from €57.50 net
Baby Stacking Cups Pyramid, Pastel Colours
from €3.45 net
Rainbow Stacking Cups with Numbers, 8 pcs, Bath and Sand
from €2.76 net
Silicone Stacking Cups, 8 Sizes, Pastel Colours
from €10.49 net
Stacking Cups with Numbers, Letters and Shapes, Bear Topper
from €1.47 net
Inflatable Baby Water Play Mat with Sea Prints, PVC
from €4.03 net
Baby Play Gym Mat with Arches, Folds into a Bag
from €41.11 net
Suction Cup Spinner Toys, Sets of 3–4 pcs, Silicone
from €9.95 net
Plush Stroller Spiral Toy with Owl, Bear and Bird
from €11.47 net
Soft Baby Crawling Mat 2 cm, 100 × 100 / 100 × 130 / 150 × 200 cm
from €26.13 net
EVA Foam Puzzle Mat Tile 30 × 30 cm, Letters and Numbers
from €0.83 net
EVA Alphabet and Number Puzzle Play Mat, 30 Pieces
from €11.21 net
Baby Vision High-Contrast Flash Cards for Toddlers, 20 Cards per Box
from €1.21 net
Sensory Sorter Cube with Elastic Bands and Soft Shapes
from €6.90 net
Wooden Balance Bead Maze for Babies 6–12 Months
from €11.21 net
Plush Ring Rattle with Animal Head, 4 Designs
from €3.02 net
Assorted Plastic Baby Rattles with Bell Balls
from €0.66 net
Baby Rattle Set of 5 with Suction Cup Toy
from €11.18 net
Montessori Felt Busy Book Bag with Handles
from €14.38 net
Montessori Felt Busy Board Book
from €12.94 net
Wooden Space Activity Cube with Shape Sorter
from €14.35 net
Plush Baby Rattles: Elephant, Bunny, Raccoon, 6 Styles
from €4.00 net
Baby Activity Play Mat with Arches and Hanging Toys
from €37.95 net
Kids Activity Cube with 6 Play Sides, Plastic, Age 3+
from €7.07 net
Penguin Roly-Poly Baby Toy with Moving Eyes, Blue
from €5.69 net
Baby toys wholesale: buying guide
Baby and toddler toys are bought by parents and grandparents who read the label, and returned quickly when a seam opens or a part comes loose. A low unit price means little until you know the materials, the age grade, the seams and how the toy is assembled. KidiQ works with partner factories on factory-direct supply, but we are an EU importer rather than a baby toy manufacturer: what you get from us is the sourcing, the inspection and the EU paperwork around the product.
Which baby and toddler toys are in the range
Play gyms with arches and hanging toys, round and foldable activity mats; EVA foam puzzle mats and tiles from 29 × 29 cm with letters and numbers, XPE and soft crawling mats up to 200 × 180 cm; stacking cups in PP or silicone, stacking rings and roly-poly toys; plush, ring and plastic rattles; felt busy boards and Montessori-style busy books; soft hanging activity cubes and wooden activity cubes with shape sorters and bead mazes; soft foam play sets of 5 to 8 modules; plastic rocking horses, 2-in-1 to 5-in-1 rockers and ride-ons, and a wooden climbing arch rocker.
What we ask for
The age grade per model, the materials of every part, how eyes, rings and hanging parts are attached, and the load capacity for rockers and ride-ons. Toys for children under 3 must not contain small parts, and EN 71-1 sets the tests for small parts, seams, cords and attached components. Toys are supplied with the manufacturer’s EN 71 test reports on request, and we check the documents before shipment. We request REACH declarations or test reports from the manufacturer where the material requires it, for example for foam mats and soft plastics, and check the age grade and warnings in the language of each country of sale.
Feeding, sleep and travel products
Dummies and soothers, bottles and feeding products, car seats, cots, playpens, baby walkers, strollers and bath seats are deliberately not in the catalogue: they follow their own product rules and need a different supplier set-up. Toys with small parts intended for children under 3 are not listed either. Plain crawling mats without a play function may fall under GPSR rather than the toy rules; we check this case by case before you list them.
Private label options
Logo and labels
A woven or printed label sewn into play mats and soft toys, your logo printed on rockers and foam tiles, and a printed swing tag.
Retail packaging
Colour boxes, window boxes and PVC-free options on request, with barcode, age grade, care instructions and warnings in your languages.
Colours and prints
Pastel or bright colour schemes, your animal designs on mats and play gyms, agreed with the factory and fixed in a pre-production sample.
Checklist before you order baby toys
- Confirm the age grade for each model and that toys for under-3s have no small parts
- Pull on eyes, rings and hanging toys of a sample and check every seam
- Ask for the EN 71 test report for the exact model and check the date and laboratory
- Ask for REACH declarations for foam mats, silicone and soft plastic parts
- Check carton volume for rockers, play gyms and foam sets: freight decides the delivered cost
- Confirm own-brand orders by about May–June to be on the shelf before Christmas
Frequently asked questions
What is the minimum order for baby toys wholesale?
Supplier minimums in the catalogue run from 2 to 1000 pieces depending on the model. Toys with your label, prints or packaging typically start at about 300 pieces per model; foam mats and rattles often have higher minimums because they are made in large runs.
Are you a baby toy manufacturer?
No — KidiQ is an EU importer. The toys are made by partner factories; we check the factory before ordering, inspect the goods before shipment and handle import, labels and delivery.
Which baby toys does KidiQ supply wholesale?
Play gyms and activity mats, EVA foam puzzle mats and crawling mats up to 200 × 180 cm. The range also covers stacking cups and rings, rattles, soft activity cubes and busy books, soft foam play sets and rocking horses and rockers. Toys with small parts intended for under-3s are not listed.
How is age grading checked on toddler toys?
We take the age grade from the manufacturer, check it against the design and the small-parts rules, and check that the packaging shows it correctly. Toys not suitable for under-3s carry the warning “Not suitable for children under 36 months” with the reason, in the language of each country of sale. We never remove warnings or change an age grade to widen the market.
Are silicone stacking cups food-grade?
Only if the supplier states it for that model, and then we show it as supplier data on the product page. We do not make our own claims about materials; ask for the supplier’s declaration or test report before you print anything on the packaging.
Do you supply dummies, bottles or baby walkers?
No. Feeding products, dummies, car seats, cots, playpens, baby walkers, strollers and bath seats are not in the catalogue as a policy. We focus on toys and play mats for the youngest children.
Send us your toy list
Links, photos or a spreadsheet are enough. You get delivered prices, minimums, lead times and the toy safety documents available within 2 working days.
Request a quote
Send a product list, links or photos. We reply with prices delivered to your country, minimum quantities and lead times.
- Reply on working days, usually within a few hours
- Prices delivered to your door, customs and VAT included in the calculation
- Written offer within 2 working days