Private label toys with your brand
KidiQ supplies private label toys to toy shops, retail chains, online sellers and toy brands across Europe: your logo, packaging and labels on wooden toys, plush, puzzles and games, craft kits and kids’ bags, typically from about 300 pieces per model. Own-brand toys earn more than reselling someone else’s brand and are harder to compare on price. We are an EU importer, not a toy OEM manufacturer: we work with partner factories and run the project from brief to delivery, from a logo on a catalogue item to a design developed with the manufacturer for you.
We publish the numbers, and the minimum is small enough to test a range before you scale it. Age grading, warnings and the EN 71 documents are checked for your brand and your countries of sale.
Private label toys: what we can brand for you
Logo on the toy
Laser engraving or pad print on beech and plywood toys, embroidery on plush, screen print on bags, printed puzzle boxes and game boards, chosen to suit the material.
Retail packaging
Colour boxes, window boxes, display boxes and PDQ trays, swing tags and inserts in your design, with barcodes. PVC-free windows on request.
Colours and prints
Your palette on wooden toys, plush fabric and bags, or your artwork printed on jigsaw puzzles and colour-in products, from factory options or matched to Pantone.
Custom plush and mascots
Plush made from your sketch, teddies in logo T-shirts and hoodies, plush keychains. Sample first, then production.
Warnings and labels
CE marking, age grade, warnings, manufacturer and importer details and batch number, prepared with your brand name in the languages of your markets.
Marketplace readiness
EAN/GTIN codes, FNSKU labels, carton marks and packing according to Amazon FBA or your 3PL, plus the safety data your listings need.
Private label toy minimums
| What you change | Typical minimum | Effect on lead time |
|---|---|---|
| Your logo on packaging or swing tag only | Often below 300 pcs, by product | Little or none |
| Logo on the toy (engraving, pad print, embroidery) | From about 300 pcs, plus set-up for the screen, plate or embroidery program | Within the 25–45 days of production, stated in the offer |
| Custom colours, fabrics or printed artwork | Above 300 pcs, set by the paint, fabric or print run minimum | Longer: materials are made for you |
| Custom plush or new design | Per-design minimum on the product page, often 100–500 pcs; moulds and tooling quoted separately | Longest: design rounds, new samples and, where no valid report exists, laboratory testing |
Indicative. Exact minimums depend on the product and manufacturer, and are confirmed in the offer. For Christmas, private label and custom plush should be confirmed by about May–June, because samples and any testing need time; later orders are limited to catalogue items.
From idea to your own-brand toy
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1
Choose products
From the catalogue or your own research. We tell you the age grade, the warnings and which documents each toy needs.
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2
Design
You send the logo and brand colours; we prepare mock-ups and packaging layouts with all mandatory information.
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3
Pre-production sample
A branded sample to your address for approval. The documents are checked against the final design.
7–14 days -
4
Production and inspection
Mass production, then our inspection against the approved sample: seams, small parts, finish, labels and packaging.
25–45 days -
5
Delivery
To your warehouse, a 3PL or Amazon FBA, with customs and VAT handled in Poland.
25–45 days
Toys that work well under your brand
A few of the 619 products you can order today — with supplier minimums or under your own brand.
Photos are supplied by the factories. Final colours, packaging and branding are agreed per order.
What you need to start a private label toy line
- Logo in vector format (AI, EPS, SVG or PDF)
- Brand colours (Pantone or HEX)
- The toys, age groups and quantities you want to test
- Countries and channels you will sell in, for label and warning languages
- EAN codes, or we can advise where to obtain them
- Your target retail price, which we work back to a buying price
- For Christmas: private label confirmed by about May–June; for summer ranges, orders placed around November–February
KidiQ at a glance
- What we do
- Factory-direct import of toys for European businesses: wholesale catalogue, private label, custom plush, toy safety compliance support, sourcing, quality control and delivery.
- Company
- EnjoyGroup Sp. z o.o., Biała Podlaska, Poland (EU). Sister brands: MascotiQ, SouveniQ, PetsIQ, CampIQ (camping), VoyagiQ (travel), SportsiQ (sports), PapeteriQ (stationery).
- Catalogue
- 619 products in 16 categories: wooden toys, learning and STEM, building sets, puzzles and games, plush, custom plush, role play, dolls, toy vehicles, arts and crafts, outdoor, sand and water, baby and toddler, musical toys, favours and fidgets, kids’ bags.
- Minimums
- Catalogue items from the factory MOQ (shown on each product page); private label from 300 pcs per model; custom plush per design.
- Prices
- Indicative net “from” price per piece on every product page (factory MOQ, excl. VAT, freight and duty); delivered-price offer within 2 working days.
- Lead times
- Samples 7–14 days; production 25–45 days; rail or sea to Poland 25–45 days; air 7–12 days.
- Toy safety
- Toys are supplied with the manufacturer’s EN 71 test reports on request, and we check the documents, CE marking, age grading and warnings before shipment; GPSR data as EU importer.
- Markets
- All EU countries, the UK, Switzerland and Norway; support in English, German, Polish, French, Italian, Spanish and other EU languages.
Frequently asked questions
What is the minimum order for private label toys?
From about 300 pieces per model for a logo on the toy. Packaging-only branding can start lower; custom colours and new designs need more. Custom plush has its own per-design minimum, shown on each product page.
Are you a toy OEM manufacturer?
No — KidiQ is an EU importer, not a manufacturer. OEM and ODM toys are made by partner factories; we brief them, approve samples with you, inspect the goods, check the documents and import them under our name. Toy brands can see the page for OEM and ODM sourcing.
Who is the manufacturer under the toy rules if I use my own brand?
You do, in most cases. Under the Toy Safety Directive and the GPSR, a company that places a toy on the market under its own name or trademark takes on the manufacturer’s obligations, including the EU declaration of conformity and the technical documentation. We remain the importer, with our details on the toy too, and we set out who does what in the contract. Please confirm the details with your adviser, as this is not legal advice.
Do private label toys need new EN 71 test reports?
Only if the toy itself changes. A logo on the packaging usually does not change the toy, but a new colour, paint, fabric or design can. Toys are supplied with the manufacturer’s EN 71 test reports on request, and we check the documents before shipment; if no valid report exists for the design, we arrange testing in an accredited laboratory before shipment, at your cost, quoted in advance.
Who owns the design of a private label toy?
You do. Logos, artwork, plush patterns and moulds paid for by you belong to you and are not used for other clients.
Does own-brand packaging change my obligations?
Yes. Your brand on the packaging can make you responsible for packaging registrations in some countries, such as LUCID in Germany or EPR and the Triman logo in France. We check EPR registration for toys and packaging where required, country by country.
Can you prepare private label toys for Amazon FBA?
Yes: FNSKU labels, carton marks, packing to FBA requirements and delivery to the fulfilment centre you are assigned. Listings also need the GPSR data and warnings shown on the toy, which we supply with the goods.
Send us your toy list
Links, photos or a spreadsheet are enough. You get delivered prices, minimums, lead times and the toy safety documents available within 2 working days.
Request a quote
Send a product list, links or photos. We reply with prices delivered to your country, minimum quantities and lead times.
- Reply on working days, usually within a few hours
- Prices delivered to your door, customs and VAT included in the calculation
- Written offer within 2 working days