Import partner for toy distributors and wholesalers
KidiQ is an import partner for toy distributors, wholesalers and cash & carry in Europe: many SKUs at close to factory prices with the import done, in mixed-container or full-container shipments, unbranded or under your house brand.
We consolidate seasonal and evergreen toys from several manufacturers, check age grades, warnings and documents for each country you supply, and deliver cleared to your warehouse. If you are building a toy distribution business in Europe, you focus on selling.
What we do for toy distributors and wholesalers
Volume pricing
Quantity tiers quoted directly from manufacturers, per model and per container.
Many SKUs, one container
Summer, Christmas and all-year lines from several factories, consolidated and delivered to your warehouse.
House brand and exclusives
Your distribution brand on product and packaging, and designs developed only for you.
Labels by country
Warnings and instructions in the languages of the countries you supply, and EPR duties explained per market.
Toy categories for distributors
Toy vehicles
Die-cast and friction cars, wooden trains, garages, track sets, play rugs.
Sand & water
Bucket and spade sets, sand tables, dive toys, pool games, beach balls, bath toys.
Outdoor play
Bug kits, kites, garden games, bubbles, play tents, sleds, swings and slides.
Plush toys
Teddy bears, capybaras, unicorns, cats and dogs, plush pillows and keychains.
Role play
Play kitchens, tea sets, doctor and vet kits, tool benches, dress-up, farm sets.
Favours & fidgets
Logo stress balls, push-pop and fidget toys, animal figures, giveaway toys.
Products from the catalogue
A few of the 619 products you can order today — with supplier minimums or under your own brand.
Photos are supplied by the factories. Final colours, packaging and branding are agreed per order.
What a toy distributor can expect
- Price lists by quantity tier
- Product data, carton sizes and photos for your catalogue
- EN 71 test reports on request, checked before shipment
- Repeatable specifications and packaging
- Pallet or container delivery
- Payment terms for regular orders
How we start
-
1
Your list
Send products, links or categories and the volumes you have in mind.
-
2
Offer
Delivered prices, minimums and lead times in writing.
2 working days -
3
Samples
Samples to your address, credited against the order.
7–14 days -
4
First order
Production, inspection and delivery to your warehouse.
8–12 weeks
Frequently asked questions
Can a toy distributor get exclusivity for a country?
Yes for products developed for you. For catalogue toys it depends on the region and volume, and we can discuss it once there is a sales history.
Who is the importer on the toys?
EnjoyGroup Sp. z o.o. in Poland, unless we agree otherwise; the name and address go on the toy or its packaging as the Toy Safety Directive requires. Under your house brand you take on the manufacturer’s role, and we set out in the contract who keeps which documents.
When should distributors order toys for summer and Christmas?
November–February for sand, water and outdoor toys, which typically arrive in March–April. Christmas lines are usually confirmed April–June for arrival in September–October; factory holidays in late January–February stop production for 3–5 weeks.
Do you sell outside the EU?
Yes, to the UK, Switzerland and Norway. Those markets have their own marking and labelling rules for toys, so we check documents for them separately. For Switzerland, the UK and Norway, the receiver pays import VAT and any duties.
Which payment terms do toy distributors get?
For a first order, a deposit of typically 30–50 % and the balance before shipment, paid to a Polish company with an EU VAT number. Deferred payment terms are available only for repeat clients, agreed once there is an order history.
Send us your toy list
Links, photos or a spreadsheet are enough. You get delivered prices, minimums, lead times and the toy safety documents available within 2 working days.
Request a quote
Send a product list, links or photos. We reply with prices delivered to your country, minimum quantities and lead times.
- Reply on working days, usually within a few hours
- Prices delivered to your door, customs and VAT included in the calculation
- Written offer within 2 working days