Toy wholesale for European markets
KidiQ supplies toy wholesale for Europe from Poland: toy shops, concept stores, retail chains, online sellers and education suppliers across the EU, the UK, Switzerland and Norway buy from one EU importer, with one set of documents, delivered prices and labels for each country of sale. For Switzerland, the UK and Norway, the receiver pays import VAT and any duties.
Every market asks for warnings and instructions in its own language and has its own packaging registration and its own peak toy season. The pages below give the practical facts for eight markets: typical road delivery times from eastern Poland, label languages, VAT on a B2B invoice and the packaging system. Rules change, so we confirm them on every order.
Toy wholesale by country: choose your market
Germany
German warnings and instructions, LUCID packaging registration, Amazon.de, Otto and Kaufland.
Germany →Poland
Domestic delivery, Polish VAT invoice, BDO and Allegro, Children’s Day and Christmas peaks.
Poland →Netherlands and Belgium
Dutch and French warnings, Verpact, Fost Plus and Valipac, the early Sinterklaas season.
Benelux →France
French labels, Triman and Info-tri, EPR registration for toys and packaging.
France →Italy
Italian warnings, environmental packaging marking, CONAI.
Italy →Spain
Spanish warnings, the packaging producer register, a season that runs to Three Kings’ Day.
Spain →Austria
German labels, packaging licensing with a collection system.
Austria →Switzerland
Export from the EU, Swiss import VAT of 8.1 %, warnings in up to three languages.
Switzerland →European toy markets compared
| Country | Warning and label language | Road delivery from Poland | VAT on our B2B invoice | Packaging system |
|---|---|---|---|---|
| Germany | German | Typically 2–4 days | Reverse charge with a valid VAT number | LUCID register and a dual system contract |
| Poland | Polish | Typically 1–3 days | Polish VAT | BDO register |
| Netherlands | Dutch | Typically 3–5 days | Reverse charge with a valid VAT number | Verpact |
| Belgium | Dutch and French (German in the German-speaking area) | Typically 3–5 days | Reverse charge with a valid VAT number | Fost Plus (household), Valipac (industrial) |
| France | French | Typically 4–6 days | Reverse charge with a valid VAT number | Unique EPR identifier, Triman and Info-tri; separate EPR scheme for toys |
| Italy | Italian | Typically 4–6 days | Reverse charge with a valid VAT number | Environmental packaging labelling, CONAI |
| Spain | Spanish | Typically 5–8 days | Reverse charge with a valid VAT number | National producer register, packaging section |
| Austria | German | Typically 3–4 days | Reverse charge with a valid VAT number | Licensing with a collection system, e.g. ARA |
| Switzerland | German, French or Italian by region | Typically 4–6 days plus customs | No EU VAT; Swiss import VAT 8.1 % | No EU EPR scheme |
Delivery times are typical road times by pallet from eastern Poland and depend on the carrier, the region and the season; the weeks before Christmas are the busiest on the roads. The EU Packaging Regulation (EU) 2025/40 applies since 12 August 2026 and national rules are still adapting to it; we check what applies to your shipment.
Frequently asked questions
Do you charge VAT on toy wholesale orders outside Poland?
Not to EU businesses with a valid VAT number confirmed in VIES: we invoice them without Polish VAT under the reverse charge, and they account for VAT in their country. Polish customers receive an invoice with Polish VAT. Swiss customers are invoiced without EU VAT as an export.
Which languages do toy warnings need in each country?
The language or languages of the country where the toy is sold, under the EU toy rules, including the age warning “Not suitable for children under 36 months” with its reason where it applies. We print several languages on one label for multi-country ranges and check age grading and warnings for each country of sale.
Who registers the packaging in my country?
Usually the first business that makes the packaging available in the country where it becomes waste, under the EU Packaging Regulation. When we deliver to your business, that is often you. We give you packaging weights by material for your registration and reports.
Whose name goes on the toy?
The manufacturer’s and the EU importer’s names and addresses go on the toy or its packaging. If the toy is sold under your brand, you take on the manufacturer’s role, and we prepare the technical file and labels with you.
When should I order toys for Christmas in each country?
Around April–June for catalogue orders, so that goods typically arrive September–October; private label and custom plush should be confirmed by about May–June. Christmas is the largest toy season everywhere, but the peaks differ: Sinterklaas in early December in the Netherlands and Belgium, St Nicholas’ Day in Poland, Three Kings’ Day in Spain.
How accurate are the delivery times?
They are typical road transit times after the goods are in our warehouse in Poland. Production and freight from the factory come before that, typically 8–12 weeks in total for a new order, and factory holidays in late January–February add 3–5 weeks.
Do you deliver toys to the UK and Norway?
Yes. KidiQ arranges export documents from the EU; import VAT and duties are paid by the receiver. The local toy rules and labelling of those countries apply to whoever places the goods on that market, so we agree the labels before shipment.
Tell us where you sell
Send your product list and countries. We quote delivered prices and tell you which warnings, labels and packaging data you will need.
Request a quote for your country
Send a product list, links or photos. We reply with prices delivered to your country, minimum quantities and lead times.
- Reply on working days, usually within a few hours
- Prices delivered to your door, customs and VAT included in the calculation
- Written offer within 2 working days