How ordering factory-direct toys works with us
To import toys factory-direct through KidiQ, you send a list, approve a written offer and samples, and we handle the factory, the toy safety documents, freight and customs in Poland, in six steps from enquiry to delivery. You buy from an EU importer, EnjoyGroup Sp. z o.o., and receive one EU invoice.
Toys are seasonal. Christmas is the largest season, and summer toys sell from April to June, so the date you order matters as much as the price. If you are wondering when to order Christmas toys, the table below shows how far ahead to plan.
How to import toys: six steps from enquiry to delivery
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1
Enquiry
Send product links, photos, catalogue items, a sketch for custom plush or a spreadsheet with quantities, the age group and the countries where you sell.
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2
Offer
We check prices with manufacturers, or source new ones, and send a written offer with delivered prices, minimums, branding options, lead times and the EN 71 reports and other documents available for each model.
2 working days -
3
Samples
Samples are consolidated and sent to your address. For private label you approve a branded pre-production sample; for custom plush, a prototype, with design rounds until it is right.
7–14 days -
4
Order and production
You confirm the order and pay the deposit. We check the factory before ordering, agree warnings, age grading and labels for each country of sale, then follow production. If a new design needs EN 71 testing, it runs in an accredited laboratory in parallel, at your cost, quoted in advance.
25–45 days -
5
Inspection
We inspect the goods before shipment against the approved sample: quantity, workmanship, seams and filling, small parts, CE marking, warnings, labels and cartons. We check the documents and you get a report with photos.
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6
Shipping and delivery
Goods are consolidated, shipped by sea, rail or air, cleared in Poland and delivered to your warehouse, shop or fulfilment centre.
25–45 days
What we need from you
Company details
Company name, VAT number, delivery address and the countries where the toys will be sold.
Products and quantities
What you want, how many and for which age group. Approximate figures are fine for a first offer.
Branding files
For private label: logo in vector format, brand colours, EAN codes if you have them. For custom plush: a sketch or artwork with the size.
Typical timeline and order dates for Christmas and summer
| Stage | Catalogue toys | Private label and custom plush |
|---|---|---|
| Offer | 2 working days | 2 working days or more, depending on the design |
| Samples | 7–14 days | 7–14 days, plus branding or design rounds |
| Production | 25–45 days | 25–45 days, plus EN 71 testing if a new design needs it |
| Sea or rail transport | 25–45 days | 25–45 days |
| Total to your door | 8–12 weeks | 8–12 weeks, plus sample approval |
| Confirm your Christmas order by | April–June, for arrival in September–October | About May–June |
| Confirm your summer order by | November–February, for arrival in March–April | Earlier in that window |
| Factory holidays (late January–February) | Production stops for 3–5 weeks: confirm before the holiday | Approve samples before the holiday |
A working guide, not a guarantee. When ordered by these dates, goods typically arrive in time for the season; bulky goods by sea take the longer end of the transit range. Easter plush is best ordered in autumn for arrival by February, and back-to-school backpacks in January–April for June–July. We confirm dates for your products in the offer.
Frequently asked questions
When should I order Christmas toys?
Confirm catalogue orders around April–June, so goods typically arrive in September–October, and confirm private label and custom plush by about May–June. Chains usually plan in winter and spring. Later than that, we offer stock items that need no changes; tell us your date and we check what is still realistic.
How do I import toys into the EU?
Either through an EU importer such as KidiQ, or as the importer yourself. Importing yourself means paying the factory, arranging freight and customs, putting your name on the toy as importer and checking the CE marking, declaration of conformity and warnings. Buying through KidiQ leaves those duties with us.
How long does it take to import toys from the factory?
Typically 8–12 weeks from order to your warehouse: about 25–45 days of production and 25–45 days by sea or rail to Poland. Samples take about 7–14 days beforehand, and custom designs add design rounds.
How do I pay for a toy order?
Usually with a deposit of 30–50 % when you confirm the order and the balance before shipment. Terms are stated in each offer, and repeat clients can agree deferred terms.
Can I visit the toy factory?
Yes, by arrangement. We can also arrange video calls from the production floor, for example to approve plush samples or packaging.
What if the toys arrive defective?
We resolve it with a replacement, credit or refund if you report it within 14 days of arrival with photos. Defects found at our inspection are fixed before shipping.
Send us your toy list
Links, photos or a spreadsheet are enough. You get delivered prices, minimums, lead times and the toy safety documents available within 2 working days.
Request a quote
Send a product list, links or photos. We reply with prices delivered to your country, minimum quantities and lead times.
- Reply on working days, usually within a few hours
- Prices delivered to your door, customs and VAT included in the calculation
- Written offer within 2 working days